Hi, I'm Mica!
I specialize in digital content. With a strong background in the sales industry, I approach every project with a strategic and innovative mindset. I love collaborating with brands and creators to bring their ideas to life, and I'm eager to explore more creative projects.
My Projects
Social Media Management
Social Media Management
May 2024 - Present
NextFest is the nation’s largest indie music festival, held every summer inside the LA County Fair. I collaborate closely with the founder to manage digital assets, write engaging copy for socials, schedule content, and manage the festival's online communities. Beyond our main event, I contribute to the social media presence for other NextFest LA projects, such as the Making Memories Festival.
Social Media Management & Marketing
Aug 2023 - May 2024
Overseeing the venue's profiles across TikTok, Instagram, X, and Facebook, I worked closely with promoters to develop and execute a dynamic content calendar. In addition to managing the venue's digital presence, I curated engaging content and oversaw community building across their social channels. My role included seamlessly integrating footage from videographers to enhance reels and short-format social posts. Leveraging both social media channels and the venue's email marketing database, I maximized reach and engagement.​
Influencer Marketing
Social Strategies
Creative Assets
Campaign Management
Select Campaigns
As Melanie's creative manager for the "That Close" campaign, I played a pivotal role in conceptualizing and executing her paid advertisement for Facebook Messenger. The total campaign achieved over 12 billion views and was nominated for the 2022 Short Awards. My contributions included rate negotiation consultation, script creation, and video editing.
@mellocair on Tiktok
273.2K views - 17.9K likes
Facebook Messenger Digital Ad
Client Feedback
​"Micaela was a big help when it came to helping manage my social media platforms along with various projects. She made everything easy to understand and was always very organized, prompt, and efficient. In addition to that, she regularly introduced new ways to help my platforms maintain growth."
Melanie, Tiktok Creator
Stress Less, Create More